WE HELP OUR PARTNERS REACH NEW FAMILIES

Our multi-channel marketing efforts attract more than 2 million families a month who are interested in senior living options.

MULTI-CHANNEL MARKETING EFFORTS

  • World Class Digital Internet Marketing through
    Google, Facebook & Bing
  • National TV & Radio Advertising throughout the year
  • Celebrity Spokesperson Joan Lunden, 
    former host of Good Morning America

WE PRE-QUALIFY FAMILIES

Our Advisors thoughtfully and appropriately refer families to the best fit community in our partner network.

  • Our Advisors refer on average 4–6 communities to families  and help them coordinate community tours.
  • Our Advisors partner with local communities to:
    • Know the communities and represent their unique qualities
    • Refer well-qualified families (on average 4 – 6 per family)
    • Share family insights with referred community partners
    • Encourage and schedule tours
    • Provide on-going connection and coordination
      throughout the process
    • Coordinate family follow-up

WE REFER FAMILIES TO THE RIGHT PARTNERS

A Place for Mom specializes in working with families early in their search and decision-making process to find community partners that would be a good fit and provide a referral to those partner communities. Our partners view this as an extension of their sales team, allowing them to focus on qualified families through tours or on-site meetings. Families benefit by gaining the knowledge and confidence they need to move forward.

WE STAY CONNECTED, HELPING FAMILIES & PARTNERS MOVE FORWARD

Once a family starts touring we stay connected to help our partners understand how the family is feeling about the community and provide guidance on how they can help the family move forward.

The relationships between our local Advisors and partner communities are at the core of helping families move forward. We’ve found that strong communication and collaboration are the keys to success. We are focused on creating great relationships by collaborating with families and our partners throughout the process.

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